Blogging can be exciting in the beginning. Then, out of nowhere, we hit a plateau. It’s at this point we can make a decision to either give up or dig in.
Below I list ten ways to get your blog back on track. If you are struggling, try a few of these methods. They also work if you are just starting out.
Know who you are. If you are a fantasy writer, don’t write about pollution. If you are not a professional don’t write posts about how to make it. You are constructing your own platform and if you are not true to who you are or what you write it’ll be hard to find someone that will listen.
Know your audience. Speak to your audience’s condition. If you are speaking to the sci-fi fantasy crowd or talking about the joys and perils of retirement, know what is relevant and helpful to that demographic.
Follow the leader. There’s bound to be a blogger who is further along than you. They may even have blazed the trail to exactly where you want to go. Watch them closely. Learn what they do best.
Be consistent – post time, topic, etc. If you are writing a literary blog, don’t talk about Fifty Shades of Grey. If you are writing about gardening, don’t weigh in on the latest about Kim Kardashian. Unless she is gardening and maybe not even then. Consistency is key. If you post consistently your audience will begin to anticipate when fresh content is available and they will be waiting.
Be mindful of details. Recently most fonts were opened on the theme I use. Don’t think that’s such a big deal? I recently read that some fonts are considered prudish and untrustworthy. Yes. Fonts. So, do your research and understand that even the mundane tweak can mean a lot.
Write ahead. If you have a busy life where time can be sucked into a black hole in a moment’s notice, this is key. Look for spots to fit writing in and if you are writing ahead you will be prepared for whatever life event may suddenly arise.
Commit to the relaunch mental battle. Commitment can require us to cast off what is natural. Sleep, time with friend, work, etc. If you are doing a re-launch be sure your mind is ready for the fight. Know that trials will happen and nothing worth doing is easy.
Set personal goals you can reach but are a bit of a stretch. This will vary from person to person depending on the season of life. You may post once a week, every day, or twice a month.
Set launch a date. Set a hard deadline for the relaunch of your blog. Build it to look professional, write ahead, and then bam, go live. You can tweek the minor things later.
Connect social media widgets and let your friends know! This is key. Find people who can support you. No writer can keep going in a vacuum. We need people. Your friends and family are most likely going to champion your work.
Blogger, get a clear vision, look for ways to improve and then jump. Even if it feels uncomfortable.