I recently read a post by Chad Allen that changed my perspective of blogging. He’s an editorial director at Baker Publishing Group and a two time presenter at Jot. He said the first thing he does when he gets a manuscript is he Googles the author’s name.
You are building your blog for your books, right? What if an editor pulls up your website and sees nothing updated in a month and a picture from six years ago? Or worse, finds nothing?
Creating content so you look engaged does sound a bit sleazy but as pointed out in the article (which I recommend you read straight away) a book is about the art but it’s also a business partnership and it’s the editors job to ensure a sound investment.
Your blog is an extension of you and your writing. It tells them if you have an engaged audience and that you are committed to the craft.
So when you blog, keep your virtual lawn clean. Post the strongest content you can as regularly as you can and know that if you send in a manuscript, someone important may be popping by, even if it’s only for thirty seconds. Leave the best impression possible.