If you’re a writer and a blogger, this post is for you. If you’re a person and burned out all the time, keep reading too.

Last week, I wrote a blog post Monday through Thursday. Nothing to set the world on fire, but this was and was not a good thing.

The good thing? I was writing.

The not so good thing? I was not writing what I wanted to write – novels.

If you’ve been to a writers conference or talked to a publishing professional before you’ve heard that four letter word ‘platform’. Okay, not a four letter word but it should be. You may have had a conversation that went like this:

Professional – You must have a platform to be a successful writer.

You – Won’t that take all of my writing time? What about the book?

Professional – You need to do both.

You – Uh, I don’t have time.

Professional – Find time.

Not super practical, but true. Of course this is not easy. Half the time I walk around feeling like I am failing at two things simultaneously. You’ve got a family, and a job, and a life, right?

The imperative element to this is balance.

I felt better when I was able to write another chapter of my book. I dropped the post on Friday because I wanted to work on my book. I was burned out on my blog.

The best advice I can give to the blogging writer is to do what you can do. Do one blog post a week or do them Monday, Wednesday, and Friday. Find a rhythm and do what works.

But keep writing your book.

Cheers,

Bob