Unlike writing, blogging can be a science. If you follow certain rules and maintain a certain rhythm of posting, the blogger can be successful. However, once you are established in the blogosphere, and your friends no longer check your FaceBook page to see if you have posted anything new, the beginning blogger might lose some steam. I know I did.
So, how do you maintain this platform? How do you maintain and acquire new readership? (Obviously this post is for novice bloggers. However, it is always good for the veteran to brush up on the basics). Here are three reason your readers might be running.
1. You Don’t Keep to Your Theme– This is the simplest reason bloggers lose traffic. If you are a blogger, writing about say, hockey, be sure to include it in each post. You can share a little anecdotal back story of how you sharpened your skates on the pond behind your parents’ house when you were three. However, if you inked a heart-wrenching story about a certain species of dragonfly and how they were going extinct, it might sound a bit off like a stray note at a concert. Your hockey readers might flee for something a bit more on topic.
2. You Don’t Post Rhythmically– What does this mean? This means that no matter how often you blog, be sure to have fresh content at the same time. I see writers who update their blogs monthly, daily, or every second Tuesday of the month. However you do it, find a schedule — and stick to it. You can stray a bit from time to time, but 99% of the time, do what your readers expect so they know when to visit your blog for new content.
3. You Stop Interacting – The most successful blogs create little communities. The readers know what to expect (theme), they know when you are going to post (rhythm). They want to know about your topic, but they want to share their bit too. And it could be an invaluable bit. A new book, a unique way to sew a pair of trousers, whatever. You might learn something from them, and that is the point isn’t it? Learning, growing, making your blog a tight little band of misfits who all enjoy, or are all striving toward, the same thing.
These are three simple things. Do you know of other tips that would help a blogger gain or maintain readership? Please share below! If you have posted something similar on your blog, please feel free to include the link below in the comments section.