Creative, Where’s Your Hustle?

If you’ve ever read Jon Acuff you’ve heard of the word hustle. Hustle is the willingness to beat your body until it does the thing you want it to do. This could mean cutting out sleep, movies or TV, and even time you would normally be eating, in order to get something done. It’s the all nighter, the first months or years of the business, or the last push right before a product launch.

Photo Credit: AlaskaTeacher via Compfight cc
Photo Credit: AlaskaTeacher via Compfight cc

For most of us, hustle is the last thing we have in our arsenal when sleep tugs at the corner of our eyes and our rational side tells us to not work so hard, that this dream of yours can wait until tomorrow.

The truth is that our dreams can never wait until tomorrow. The promise of tomorrow is the first step down a slippery slope. You’ll find yourself watching reruns and HGTV. I know I do. Then your dreams will be just dreams – someplace you’ll get to in the murky future.

I assure you of this. No successful person wakes up one day to find that they arrived at someplace they never intended to go. Mr. Acuff himself says in his book Quitter that writing for him is not something he wants to do in his free time.

But why does he do it?

Because he wants to be intentional with his limited time. He wants to focus on the things he loves, that matter, that will last.

And I believe this is the true meaning and sweet spot of hustle. It should feel awkward. It is usually hard. But it is worthwhile.

So fellow creative, if you are working hard on your dream and it is more difficult than you than ever imagined, you’re in a good place.

So push hard. Don’t give into easy. Instead, hustle.

On Hustling With Afterburners

I have thousands of hopes for my writing. I would love publish a full length novel, become somewhat of a professional blogger, and even launch several websites to share some of my passions.

The problem with this is the silly old thing we call time. Or is it?

There are many nights I stay up late reading, or sometimes (like tonight), writing. Like many writers I cringe when people refer to my work as a hobby but if I am honest with myself, I treat it that way from time to time. I casually poke at a book or think of ideas for websites but never dive in. I try a consistent, dull trudge of activity but there are times when I feel a project requires more than a steady plod to get it off the ground and get some momentum.

Enter Jon Acuff and the term “hustle.” What does that mean exactly?

It means afterburners.Blastoff!

It means focusing less on sleeping and more on getting that website off the ground. There are times for a simple plod, yes. But there are also times to give a magnanimous shove, burning everything you have, in order to take whatever that thing is you have always wanted to do to the next level.

What is it that thing you’ve been wanting to do but have not dedicated yourself to it? Not just making it a discipline and a habit, but making it a passion and giving it all you have to get it going?

I’ll share more about my latest project later this week, but until then – exhaust yourself.

Cheers,

Bob